Management Team

Jonathan Huberman, Nogin’s President and Co-Chief Executive Officer, has over 25 years of high-tech business leadership experience. He was previously the Chairman, Chief Executive Officer and Chief Financial Officer of Software Acquisition Group Inc. I, II and III, all blank check companies.  Software Acquisition Group Inc. III merged with Nogin in August 2022.  His previous two SPACs merged with Otonomo Technologies Ltd., a cloud-based software provider, and CuriosityStream, a global streaming media service that provides factual content on demand.

From 2017 to 2019 Mr. Huberman was Chief Executive Officer of Ooyala, a provider of media workflow automation, delivery and monetization solutions, He sold Ooyala’s three core business units to Invidi Technologies, Brightcove (Nasdaq: BCOV) and Dalet (EPA: DLT), major players in the same sector. Previously, Mr. Huberman served as the Chief Executive Officer of Syncplicity, a SaaS enterprise data management company, which he sourced and acquired from EMC and engineered an exit to Axway (EPA: AXW). Prior to this, from 2013 to 2015, Mr. Huberman was the Chief Executive Officer of Tiburon, an enterprise software company serving the public safety sector, which he sold to Tritech Systems, and before that he was the Chief Executive Officer at Iomega Corporation (NYSE: IOM), a consumer and distributed enterprise storage solutions provider. After Iomega was acquired by EMC Corporation in 2008, Mr. Huberman served as President of the Consumer and Small Business Division of EMC. 

In addition to his experience leading these technology companies, Mr. Huberman spent nine years as an investor for the Bass Family interests where he led investments in private and public companies. He also had senior roles leading the operations of the technology investments of the Gores Group and Skyview Capital.  Mr. Huberman holds a Bachelor of Arts in Computer Science from Princeton University and an MBA from The Wharton School at the University of Pennsylvania. 

Shahriyar Rahmati, 46, has served as the Company’s Chief Financial Officer and Chief Operating Officer since August 2022. Mr. Rahmati has over twenty years of experience in various executive-level roles across several industries. From September 2020 until August 2022, Mr. Rahmati served as a Principal of RSM US LLP. Previously, he served as Chief Operating Officer of RugsUSA from December 2018 to March 2020 and as Managing Director and Head of Portfolio Operations for Comvest Partners from July 2016 to December 2018. Prior to that, Mr. Rahmati was a Principal at the Gores Group and an Operating Partner at Graham Partners. He holds an MBA from Massachusetts Institute of Technology and a B.A. in Economics from New York University.

Michael Lin brings 25 years of finance and accounting experience in SaaS and technology companies to Nogin.  Prior to joining Nogin Michael was CFO and COO at Influential, the leading AI Influencer technology platform, where he helped grow and scale the company from $9M to $30M of revenue.  Prior to Influential Michael was CFO at Mavenlink where he led a $39M Series D round of funding from Goldman Sachs.  Michael has also been CFO of Cake Marketing (acquired by Constellation Software) Gehry Technologies (acquired by Trimble Navigation) and SVP of Finance and Strategic Planning at enterprise search company Fast Search and Transfer (acquired by Microsoft for $1.2B).  Michael holds a MBA, with distinction, from Babson College and a BBA from Hofstra University.

Over the past 16 years, Jay has built and managed ecommerce brands of all sizes -- both in-house and at agencies. Prior to joining Nogin, he was Senior Vice President of Marketing & Strategy at Leaf Group, a diversified digital media and ecommerce company reaching over 60MM people per month and generating over $200MM in annual revenue. During his time at Leaf Group, Jay oversaw branding, performance marketing, merchandising, creative, consumer insights, and strategic planning initiatives for its portfolio of brands including Society6, Saatchi Art, Well+Good, and Hunker. 

Previously, Jay has driven direct-to-consumer efforts for brands like Disney, Levi's, Whole Foods, Kenneth Cole, Athleta, Starbucks, Ulta, Puma, EILEEN FISHER, and Bose and built omni-channel strategies and campaigns that focused on capturing and leveraging first-party data in order to scale personalized customer journeys.

After Jay earned his degree in Government from Harvard, he was a professional cyclist -- racing internationally for what is now the Education First-EasyPost Professional Cycling Team as well as for the US National Team.

Bonham-Carter was most recently the director of global sales and partnerships at Shopify, where he headed up global sales teams, led global business development, built Shopify’s first sales development and systems integrator teams, and unified Shopify’s agency programs. Throughout his career, Bonham-Carter has built winning business relationships and teams, serving in leadership roles at IBM, Klipfolio and Cognos.